Brand Identity | Packaging Design
— Concept & Strategy
Ketos is a case study based on a food establishment with a mission to provide fresh, delicious, and nutritious chef-prepared meals to an audience who share an interest in maintaining healthy behaviors. I took my inspiration from the Ketogenic diet and developed a brand focused on providing customers with interactive food packaging designs that teach and promote the diet. Combining functionality, duality, and convenience was the best approach to execute this design.
Brand Identity Development
Ketos' brand identity represents health, convenience, and an on-the-go lifestyle. Its logo was designed with a sense of movement seen within the orientation of the logo, type that felt organic, natural colors relating to well-being, and an avocado to represent the keto diet.
Ketos uses simple yet fun and colorful graphic images across all its products to make the sharing of information easy, intuitive, and entertaining to the audience.
Ketos Coffee Cup Development
Ketos takes pride in their coffee as they do with their meals. Naturally, it's important that they share why their coffee stands out from their competitors. Ketos coffee cup takes on a new perspective for interactive coffee cups. The cup design is combined with a cup warmer and together they provide an interactive experience in learning more about Ketos coffee sourcing, coffee handling, and their values in upholding quality standards.
Workers at Ketos can be found wearing white aprons and white visors with Ketos' logo and slogan embroidered onto the apparel.
Complete Product Set