Born to Care
— Concept & Strategy
Born to Care is a case study on a two part editorial spread that sheds light on the unseen bravery in the field of nursing. The narrative is seen through the eyes of an individual who has been recognized for more than taking care of the sick, but also seen as a hero and role model in the nursing community. The spread encompasses visual elements (including imagery, vector graphics, type and color choice) that closely identify to the narrative, helping to bridge a much stronger connection to readers.